Rossada brings you a creative ads campaign prepared for Toyota motors by Saatchi & Saatchi, Conill, Burrell Communications and interTrend Communications.

Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.